MyIns came to us, ahead of launching their social media app, to develop some content for paid promotional ads, with an aim to target their content-hungry potential consumers. After learning as much as we could about the project and brand, we developed a series of vertical TikTok/Instagram Reel style videos, each with a different protagonist and narrative to help target and appeal to their varying demographics.
Due to time and budget constrains, the brief was to construct these videos entirely from available licensed stock footage and audio. We combined this with a little Tiltedhue magic, original motion graphics and cohesive brand animations to really bring the brand to life!
Launch VideoMobile AppSocial Media
Mobile App Launch Videos
MyIns
MyIns is a social media app, allowing you to privately and exclusively bring together all your favourite people in one place. Group chats for each social group and relevant news feeds for their eyes only - A WhatsApp and Instagram hybrid, if you will.
Thank you to the whole team for the hard work. We will definitely be using your services again.
Founder, MyIns
We delved into the MyIns marketing strategies and established customer personas to identify 4 key audience groups to target with this campaign content.
We then developed and storyboarded 4 video narratives: short enough to capture the viewer's attention and deliver key messaging in seconds, but visually varied enough to tell a complete story.
While constructing these 4 x 9:16 social media targeted reel format bite-sized videos for paid promotion, we also put together one long traditional brand-building overarching website banner explainer-style video, to showcase the diverse demographic appeal of the app to the masses, as a 'Brucie Bonus,' if you will!
Delivering 5 videos in total, across a range of different resolutions and formats, expertly constructed with each platform and end user in mind, it's safe to say MyIns recieved all the content tools they needed to pull off a very successful initial launch campaign for the app, and they were thrilled with the final result!
Let's Talk
If you're looking to cut through the noise and stand out in today's crowded digital landscape, come and chat to us about pushing the boundaries of creative media and capturing your next captivating campaign!